That would be fantastic! The standard keyboard design is extremely outdated, while for desktop there are some products pushing it with ortholinear layout and thumb clusters, for laptops its doesn't exist at all.
I don't know how much keyboard-design flexibility is available to you, but innovative keyboard could even be a killer feature.
How is ortholinear supposed to be better? I've never used a full-size ortholinear keyboard but every time I've had one on a portable keyboard or mobile device it has driven me nuts (and staggered keyboards of the same sizes have not).
I agree that offering more user choice here could be a unique and standout feature, though. One of the small things I love about their keyboard offerings is that they offer all blank key cap options.