I am pretty sure that a hole in the pocket in the order of 50 000 000 USD/month (assuming around 20 000 people using AI in not the smartest or most optimized way possible, therefore burning A LOT of tokens) will be noticeable by even the largest companies.
It is noticeable and even promoted, large companies do pay such sums for the API, like $5k+ per person per month. Not every eng is using AI that much already, but companies are clearly willing to pay those sums.