I'm more reacting to the premise that society is positively adapting to the post truth world. Which it clearly is not. Half the population of the US is already living in a fake news mirror universe where everything is inverted. More convincing fake news is not going to help.
And this is just straight out of Putin's playbook, if everything is fake then people just stop beliving in the concept of truth altogether.
I think it's neither going to help nor hurt. My experience is that today, even people "living in a fake news mirror universe" understand that an image does not prove anything unless you can explain where you got it from and why anyone should believe it's authentic.