> Apple has really become the biggest possible version of itself without losing its values.

I could not disagree more. Apple has become increasingly just another tech company shipping products that are great but not insanely so.

The level of insanely great coming out of Apple has been in steady and constant decline since Jobs’ death.

The “I wish Steve were still around so he could have vetoed this” that I get have been steadily increasing on a y/y basis for the last 5-10 years.

I’m not talking about big obvious macro stuff like the Airpods Max being super mid or how much my face hurts after wearing the ridiculously heavy Vision Pro for a while, but the constant subscription nags for $5 after buying a $1500 phone and a million other little paper cuts, culminating lately in the polished turd of an OS that is 26.x. Apple is the most un-Apple it has ever been in its history. Their contempt for their users is now palpable.