To a large extent: the product, the gloss, the luxury-item impression. People generally aren't looking beyond that deeper into the company behind.

You can see a similar thing in the 3D printing world with Bambu Lab - people love the product (my A1 has been excellent value, very reliable, and I despite preferring my fancy more expensive toy for most tasks I would still recommend it to those starting out without specific needs that such a design can't provide), and any concern about the company behind it (slowly closing off the ecosystem, initially trying to make out that their obviously-inspired-by-the-fullspectrum-scorca-fork colour mixing option was their own original stroke of genius) doesn't matter to them.

With both Bambu and Apple part of why they get this attention is the end-to-end polish that people feel in the product experience (to be fair is a valid reason to choose those products) and a certain amount of luck in them bringing their show to market at the right time, where other companies are seen as producing more interchangeable commodity items. Without that distinction giving people a higher view of the product range, the other companies struggle to get away from the fact that we don't naturally, for good reason, trust nor love commercial entities.

The other thing working in favour of some companies is momentum: some were worthy of some adoration for higher quality products and/or greater customer care than the competition, but are no longer and it takes a while for everyone to realise how much things have changed. Disney is definitely a company that I would add to this pile, and there are others.

Another big company that seems to get a lot more adoration than any of their competition is Nintendo, though I'm not in the gaming market any more so I don't know how much of that they still earn and how much of it is just that at least they aren't Sony or Microsoft!