This may just be my bubble, but even among my iPhone-owning friends, I haven't seen a single person use Apple Maps in Europe, so I wouldn't be surprised if the efforts to improve the map data have been more focused on the US.

German here and me and my wife almost exclusively use Apple Maps, mainly because it looks and feels nicer. The differences in navigation are miniscule, but if we want to really check the traffic before we start we do a quick glance at Google maps. One difference in navigation we noticed is, that Apple Maps gives some small local streets - those just one revel above "Feldwege" (agricultural/forestry roads) - more weight than they should have. They are not really "single track" (almost unheard of in Germany) but come close, with no lane delineation dashes, etc.

I’m in Europe. I use it as part of Apple CarPlay for all my navigation and I think it’s much better than Google Maps (for car navigation, at least)

Apple Maps is absolutely very late to the game when it comes to road closures. Google Maps somehow always knows which roads are closed, even if for a few minutes.

Because users on Waze report it to them for points

Really depends on where you are in Europe. Out here in the boonies of Portugal, it’s excellent if you’re driving a 4x4 pickup truck, which is the only vehicle of mine I use it with, as it picks very direct routes, which often involve ridiculously steep muddy dirt tracks, very narrow bridges, and generally just very underused farm tracks.

I tried using it in Bosnia, once, and it decided to use an abandoned airfield landing strip as a shortcut. Wild stuff.

This is my exact experience, but with Google Maps. Constantly suggesting gravel (or worse) side roads instead of highways and hallucinating multiple turn lanes etc on a country road about 1 car wide. It's been a few years, but I still remember the time I was in Berlin and buses didn't run due to bad weather, but I had a flight to catch so I had to walk to the Tegel airport and the route Google maps recommended ended up being quite an adventure, having to crawl through a hole in a linked fence on an unlit dead-end road next to the airport.

In the Balkans, both Apple Maps and Google Maps are completely lost.

I frequently drive through Serbia/Bulgaria/Montenegro/Macedonia, and if you ever do, do yourself a favor and install something OpenStreetMap-based.

Otherwise, you will be missing new motorways, get thrown on unpaved roads, or even asked to drive on roads that just do not exist anymore.

So it was at least concrete / tarmac instead of mud?

Concrete. Used the opportunity to do some doughnuts before continuing on our journey.

tbf google maps are absolutely shit for car navigation.

European here. Been using Apple Maps exclusively for the best part of a decade now.

Europe here. We have a friend who always gets lost and for that we call him "Apple Maps".

I've used it quite a lot in Europe - specifically for walking directions in cities. I prefer Apple Maps for walking directions, especially paired with the watch - the data is good and the UX with the watch is excellent.

I'm from Europe and I use it 99% of the time. I find the UI in satnav mode much better (cleaner and readable) than the one Google Maps has. The only time I use Google Maps is when I really want to find something that's not in Apple Maps or when I want to read reviews without fumbling with the web browser.

It’s quite good in both Spain and UK. Better at public transport than Google Maps.

The reason is that Google are highly commercialized first on thier maps, while Apple focused on major markets. E.g. I can remember the times like 2017, when Apple maps was as rocky as possible, but they were working fine in Shenzhen with matching chines to transcriptions, while Google maps sucked at scale there.

Here in the UK, Apple maps is the only app I use. I dont even use the inbuilt car gps.

Here in the north east of Scotland, I have to switch back and forth between Google Maps and Apple Maps. Apple Maps provides vastly superior residential navigation (it understands that many houses only have names, not numbers, and knows what those names are), but commercial information (where to find a café, are they open, etc.) is often incomplete or outright missing. It seems like Apple have coughed up for POI licensing from OS Maps or similar, but they're limited to whatever business information they can get from Yelp.

I changed to it for car navigation. It's a less cluttered interface and integrates better with voice control than Google maps. I still use Google to find out what's around me in a city, which is probably where the money is.

I can’t reply to sibling comment, but the Apple Maps native integration in the Apple ecosystem is far far ahead of Google’s. Their CarPlay, Watch, notifications, island etc integration shows how all apps should feel, but not even Google can be bothered to have the integration right.

to be frank, I have a feeling that Google has more / better data.

in Japan apple maps is commonly used.

Do you have a source that supports this claim?

I haven’t come across anyone using Apple Maps while living in Japan, most seem to use Yahoo! Maps or Google Maps.

Outside of the US Japan is the most saturated Apple's market

It's sub par to google maps. As much as I would like to use it in Japan, but it is crappier than Google.

Noone in my circle with iphone uses it. Most of people are using Yahoo maps, which is way better than google and apple maps combined.

I use it all the time, because its driving directions interface is so much better than Google, it's not even funny. But it is overall worse than Google Maps.

And they are planning to make it even worse with ads, so.

Well, back in the days, it took Apple 3 years to fix umlauts in PDF documents with VoiceOver. It is pretty much normal that you're being treated as a second-class user if you are not residing in the US. It is a form of digital colonialism. Learn english, move to the US, or suffer the death of a thausand cuts.