If you’re referring to their AI services being ‘woefully behind’, that’s just a market sector that they’ve chosen not to focus too much effort on. That was a sensible gamble too, given how unpredictable that sector is five years after it was released.

I’m not sure what else they are behind on frankly, as their current offerings have been extremely stable from day dot.

How many products has Google released and killed in the past 20 years? Apple managed to land on a good thing with Apple iTunes and iPhotos in the early oughts, and managed to transition those core services into Apple Music and iCloud with little to no disruption to users. iCloud is generally a pretty predictable service that delivers on a core set of user requirements very well.

Also, thief productivity suite isn’t meant to completely replace Office, and for a free package, it meets many users needs perfectly fine.

> That was a sensible gamble too, given how unpredictable that sector is five years after it was released.

Define sensible. Apple's B2C margins are peanuts compared to what Nvidia's commanding right now, and they're both ARM retailers competing for the same cutting-edge fab space.