When Cook took over, people expected him to fail.

I don't think even Steve Jobs would've been able to imagine that Apple can get this big.

To be honest, a lot of industry analysts were skeptical of Jobs' second coming. And when he did a deal with Microsoft, most of them thought they were right in their initial pessimism.

Over the time I developed the instinct to not take pundit's opinions too seriously.

Pundits... or might it just be that people can't predict markets and behavior without large error margins and compounding effects that magnify these errors further over time?

Guilty. I predicted they would decline, due to a lack of new products. I guess I was right in a sense, but I didn’t see the potential of optimising what was already there.

I also love the Vision Pro, actually, I think it’s brilliant, so that was an exception to the rule too.