> Few new products were launched, and those that were had mixed success.
Tim oversaw the launch of the Apple Watch, Airpods, Airtags, Apple Pay, the Beats acquisition (which lead to Apple Music) and the launch of the M series chips.
He's had quite a few product launches under his belt, many of them company-defining products.
The M series transition was perfectly executed, but that trajectory was set up before Jobs left when they went all-in on in-house semiconductor design.
Come on. Attributing a product to a guy that died 15 years ago instead of the guy running the company for the last 15 years is absurd.
Apple released their first in-house ARM processor 16 years ago, and the M series is descendent from that lineage and acquisitions that got them started in that business such as PA Semi and Intrinsity.
Cook absolutely deserves credit for the successful desktop ARM transition, but building ARM processors in-house was in no way something he directed as CEO.
PA Semi was acquired in 2008.
Jobs was likely very burned out on IBM failing to deliver a 3Ghz PowerPC G5 and one with a low enough TDP for a PowerBook.
So he switches to Intel because he needs chips, but the vulnerability still exists, and it's what happened again after the Skylake launch and the ensuing 4 years of terrible Macs designed for silicon that didn't exist.
Steve saw the danger, and probably acquired PA Semi because of it as well as the fact that PA Semi actually did deliver a power efficient PowerPC G5, even if it was a bit late.
Steve had the vision. Cook executed it very well. They both deserve credit.