It's more the hope that he can bring the culture embedded in the hardware division over to software, which hopefully results in better software.
It's more the hope that he can bring the culture embedded in the hardware division over to software, which hopefully results in better software.
What they need is a culture of UX focus, and I don’t think it’s present in the hardware team either.
They’ve coasted too long on consistent visual identity, and even that’s been slipping. Time to focus on actual user needs.