Yes, see my comment below. Memo -> meeting, book -> podcast / audiobook, newspaper article -> 10min youtube video, even, meme -> yt-short/tiktok

People are naturally motivated to watch, listen, and interact with other people. There's less a need to explain why cognitive effort is required, lower risk to bounce-off the format because it's to difficult/boring/frustrating/etc. We're already primed to expend effort interacting with others.

I think there's also something more naturally-fit to our attention spans in oral media. Whilst people frequently claim our attention spans are dropping -- I think this is false (and some research agrees). Instead, media is being adapted to fit what our attention spans always were.

It is just in reading, and engaging with long-format content, our minds frequently drifted. We frequently stoped paying attention and returned, over and over.

Instead, with shorter oral media we largely pay more attention but over shorter intervals.

A conversation also proceeds to manage attention/interest/etc. well, in somewhat dynamically adapting itself to the level of cognitive effort its participants are willing to spend.

Certainly I find myself naturally adapting my phrasing, humor, and so on according to the people i'm talking to -- based on whether they are showing interest, listening, understanding and so on. This is how attention should always have been managed.

Writing always was, in my view, a necessary evil for the vast majority of purposes to which it was put. Now, not all, of course -- we still need checklists, scripts, technical notes, accounting books, and the like.