> This would be like an NFL team drafting a quarterback based on how many instagram followers they have rather than a relevant metric like pass completion, or god forbid, doing some work and actually scouting candidates. Maybe the Cleveland Browns would do that

Not quite the same, but the New York Jets (one of the few NFL teams that can match the dysfunction of the Browns — they have the longest active playoff drought in big 4 North American sports) passed on a few successful players because the owner, Woody Johnson, reportedly didn't like their Madden (video game) ratings [0]:

> A few weeks later, Douglas and his Broncos counterpart, George Paton, were deep in negotiations for a trade that would have sent Jeudy to the Jets and given future Hall of Fame quarterback Aaron Rodgers another potential playmaker. The Broncos felt a deal was near. Then, abruptly, it all fell apart. In Denver’s executive offices, they couldn’t believe the reason why.

> Douglas told the Broncos that Johnson didn’t want to make the trade because the owner felt Jeudy’s player rating in “Madden NFL,” the popular video game, wasn’t high enough, according to multiple league sources. The Broncos ultimately traded the receiver to the Cleveland Browns. Last Sunday, Jeudy crossed the 1,000-yard receiving mark for the first time in his career.

...

> Johnson’s reference to Jeudy’s “Madden” rating was, to some in the Jets’ organization, a sign of Brick and Jack’s influence. Another example came when Johnson pushed back on signing free-agent guard John Simpson due to a lackluster “awareness” rating in Madden. The Jets signed Simpson anyway, and he has had a solid season: Pro Football Focus currently has him graded as the eighth-best guard in the NFL.

[0] https://www.nytimes.com/athletic/6005172/2024/12/19/woody-jo...