There have been significant advances in mainland china made scopes in the last 5-7 years as well. For instance the Arken EP5 5-25x56, 34mm tube first focal plane. Which until recent tariffs and things sold for around $400 to 500 USD shipped. No it's not as good as a $1299 or $2199 Vortex, but it's definitely not the junk-tier stuff that was completely disregarded by everyone who wanted something usable on a budget for >500 yards.
Sky Rover is releasing binoculars that are very comparable to alpha tier Euro brands. I tested their Banner Cloud 6x32; the total build quality package isn’t quite there against my Swarovski 7x42 SLC, but optically the Sky Rover is excellent.