Let me be more clear on what I mean by “wing it,” because “having templates” doesn’t really cut it. Anyone can bang out a “we have a problem” template, so why does the CEO need to attach their name to it? Once you’re at the point of needing a CEO to communicate, you have a specific problem, with its own specific impacts that a single person can not be expected to have enough depth of knowledge in their brain to actually talk about without involving their domain experts, including legal, technical, whatever the situation needs.
> can not be expected to have enough depth of knowledge in their brain to actually talk about
What is the use of a CEO if not to have enough depth of knowledge about the different aspects of running a business?
Like what? Poor little CEO that doesn't understand anything about the world and how to run a company. Seems like helplessness is expected at every stage.
> What is the use of a CEO if not to have enough depth of knowledge about the different aspects of running a business?
Bit of a difference between “having depth of knowledge in their business” and “can speak off-the-cuff with the necessary accuracy to remain in compliance with every contract and legal jurisdiction their organisation is engaged in, without consulting the numerous domain experts they employ for just this purpose,” isn’t there.
Also, such a situation that requires the CEO’s direct attention has already gone FAR beyond your standard incidents where you can throw out a pre written statement. Do you want your organisation just cuffing it from the top down? Are you Elon Musk in disguise?