I'm building Embed Workflow (https://embedworkflow.com), an embeddable workflow builder for SaaS platforms. Your users design and run their own workflows inside your product.

Been at it for 5+ years, bootstrapped, small team. I'm a programmer first and still get to ship code daily. Also do demo calls every week. That's where I learn the most. Own product too and say no to features a lot. No investors either, which means nobody's breathing down our neck about growth.

Finishing up a workflow testing interface today. First time we've had one. I heard "this is industry standard! You need it" on demo calls forever, but nobody ever really pushed. Workarounds were good enough for our clients, and their users don't really care, they're mostly non-technical anyway. Regardless, the other night after putting the kids down I felt like knocking it out. I'll admit though, now that I have it... I wonder how I didn't do this earlier.