Blogs -> trials/contact seem to be decent, depending on the post. The comparisons are new and inconclusive. LinkedIn posts are minimally tested, but some clicks have come in. Haven't tested X or Meta platforms yet.
I've handled all blog posts so far. Comparisons were passed to the team. They use various tools for research.
Identifying the long-tail keywords with clear buyer intent, and then ranking high for the query, is easier said than done. Blogs are my attempt to catch specific keywords that match what PAX offers. The results are trivial compared to ads, so maybe we still haven't realized the full potential of SEO + content angle.
Trivial vs ads at this stage is almost always a keyword competition problem. Your domain probably can't touch the terms worth going after yet.
What does GSC show, low impressions or decent impressions, but nobody is clicking?
Different problems depending on which one.
Solid and growing impressions but low CTR. We're not quite on page 1 for most queries, and not even close for our primary target queries.