Yeah, but the Apple ][ was so vital to Apple's survival/cash flow that they made a disastrous deal:
https://www.folklore.org/MacBasic.html
and the PowerMac clones weren't doing anything interesting and were simply cannibalizing Mac sales, cutting into Apple's profits --- really wish at least one of them had made a tablet unit w/ a Wacom digitizer, but that was too small a market as Axiotron found when they did the ModBook (which I still regret not buying).