I know some people have ideological things going on that make them choose different networks, but they have more than half a billion active users so it's not exactly a ghost town.

I go check it out once a month, it's nothing but bots, AI hustlers and Musk jerking. Why would any brand actively invest in their presence there?

how many of those "active" users are just bots?

In The Netherlands it’s a full on crazy town. I’m not kidding. It’s bottom of the barrel vitriolic garbage. Not one positive , insightful or interesting tweet among them.