It is utterly bizarre that you portray consumers as irrational for not wanting subs and businesses as rational for wanting subs. Both are rational in their own interests: businesses want subs because it means more money and more control in the long run. Consumers don't want subs because it means paying more money in the long run and eventually having their software taken away from them if the company goes under, makes an anti-consumer update, etc. Consumers are not irrational just because they don't want to give you money every month forever.
That’s an economic concept, not a dig at consumers. It’s well known (hell, there’s a nobel laureate for it) that humans are irrational when it comes to economics.
Was the thesis of the fake Nobel recipient that consumers are irrational specifically because they prefer one-time purchases to subscriptions? Otherwise I'm not really sure what the relevance of bringing it up in this very specific context it.