It is genuinely hard to create anything in the music area now, even music itself. I grew up as a kid when music reached its peak and started declining - 1990s-2000s. Frankly, it i very sad because new generation is missing on something very big and good now. I listen to some new stuff and its literally created for robots, not humans. I call it zombie music because it is hard to recognize the difference between artist or band - they often us literally the same melody and phrases. I am not sure if tech industry can resolve this problem - the world is losing its music soul. Hence, that's why concerts are possible way to go - back to the ancient basics - personal performance wins - because you see actual perosn doing it and you either get very engage dor not.
You might find this paper interesting: https://link.springer.com/article/10.1007/s11002-022-09626-7
".. preferences for popular music peak during early adolescence or mid-to-late teens, and that newer or older tracks do not command this same level of affection."
Most people generally don't like new music because it doesn't evoke the same emotions as what we heard at that heightened period of our lives.
Musicians haven't stopped wanting to make music and doing whatever it takes to make it, and commercial interests want to profit from that just like they did back then. There's so much good music being put out all the time, in new and old-fashioned ways.