In a capitalist world, the company that does decide to screw people over gets rich and the one that doesn't goes out of business.

It would be great if people chose not to do business with the former, but many simply do not care. They may think only other people get screwed. They may not take the time to think about it, especially if the company spends a ton of money obfuscating their misbehavior. Quite a few actively defend the right of companies to screw them.

Technology multiplies that like a lever. We weren't prepared for capitalism before LLMs and we're massively under-prepared now.