Apple computers are made for those who purchases a computer. They are engineered to look great on a demo shelf.
«During the first Jobsian era at Apple, I used to joke that Steve Jobs cared deeply about Apple customers from the moment they first considered purchasing an Apple computer right up until the time their check cleared the bank.» (Bruce Tognazzini)
It worked. Most people under 30 don't know Apple existed before the iPod / iPhone. ie: Before Jobs.
Of course it worked. Apple turned from a company that sells electronic equipment into a company that sells media consumption devices which double as fashion accessories signaling high social status. Of course the addressable market is 2-3 orders of magnitude larger.
They still sell computers, which count below 10% of the revenue, and are also partly fashion accessories.
s/Before/Between/