They trust people who look and smell like them or the people they golf or drink with or are part of the same fraternity or tennis club.

I'm not sure what your point is. Of course people who see and observe others on a daily basis in the flesh can determine much better whether they are trustworthy or not. They sure as hell don't think some random person who has no credibility is trustworthy.

The point is the definition of trust is flawed if what you're trying to measure is technical impact and quality or ability to execute?

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