> X, for better or worse, gets you eyes, more so than any other alternative social media.

This is not true at all, and it's a silly statement. X isn't mainstream anymore, and the people who think it is are simply stuck in a bubble. I suspect you might be one of the "terminally online people" you're denigrating as not "regular people".

X's MAU is in the ballpark as Quora or Pinterest. "Pinterest gets you more eyes than any alternative social media" is a more defensible statement.

It's not even in the top 10. It's not 2010 any more, people are on TikTok, Instagram, and YouTube.

If you read the rest of the post, they cite Facebook, Instagram, and TikTok (which have 6x to 3x as many users), and they cite that their posts on X are getting only 3% the engagement they saw in 2018.

By their numbers, they are not getting "eyes" on X. Just to compare, their X post has 124 comments, 79 reblogs, and 337 likes, while their BlueSky post has 245 comments, 1400 reblogs, and 6.2K likes. Even their Mastodon post is getting more engagement than on X.

That's over 15x better ROI posting to BlueSky than on X.