I work as a consultant for a small media, zero politics and very technical, and they report the same trend for X for the last 5 years or so. I was surprised that they told me they still want the "share on Twitter button" and keep the Twitter account but their activity there is nil, for the following reasons combined: 1) they have thousands of followers and thousands of impressions, but the engagement ratio (likes, comment, shares per follower) is abysmal compared with the other networks, 2) the format is different from other networks, while you can create something common for LinkedIn or Facebook, the Twitter share requires image re-crop and text rewrite (they don't use Instagram, the content doesn't fit) 3) while the main site receives a lot of clicks to read the full content (and see the ads that drive the income) from LinkedIn and Facebook, Twitter doesn't send clicks (people just read the header, at most hit the like-heart, and keep scrolling). Their conclusion: Twitter doesn't work any more for them and is getting worse (that said, BlueSky is even worse for them). Even spending 30 seconds there to polish a publication are 30 seconds wasted.

I don't know the numbers for EFF, but having 400K followers on X and getting between zero and five comments per post if you go back a couple of weeks (to skip today's fire), between zero and 20 retweets... sounds like a failed platform. They get better numbers from Facebook, a dying platform, with half the followers. They get similar or better numbers from Instagram with less than 10% of the followers they have in Twitter.