No, they even would get money for the engagement they get. This is purely moral grandstanding disguised as something else.

Not sure this is true anymore. X is now just pay to play. Organic engagement is completely dead there. It's all a virality game now.

Moral grandstanding is much better then vice grandstanding. Moral grandstandings are good, especially in a world that think being moral makes you a looser.

That being said, there is no disguise.