According to the draft Wikipedia article for this company that hasn't been published because it is not yet considered sufficiently noteworthy, this company has existed for 17 years, built their first production facility in 2023, and first delivered working units into real cars last March. That doesn't strike me as moving all that fast. It also says they acquired the Bose product they're shitting on in this article for doing things wrong.

If it works, it works, but I really wish companies and founders would just be honest about how and why they succeed when they do, instead of everything needing to be the constant projection of a desired image.

Yup this reads like post hoc revisionist marketing content rather than an engineers diary