I find it odd they are using the term “edge” to brand this, if it’s target is the general public.

I’ve been to a few tech conferences and saw the term used there for the first time. It took me a little bit to see the pattern and understand what it meant. I have never heard the term used outside of those circles. It seems like “local” would be the term average users would be familiar with. Normal people don’t call their stuff “edge devices”.