Crucially, at enterprise sales, those who make putchase decisions are not the actual users (except maybe for Outlook and Excel). They sometimes play golf together with vendors though. This is how stuff like MS Teams of Oracle Forms gets sold: it checks all the compliance boxes, has support, an SLA, "is industry strength", etc.

This is true until it isn't though. Blackberry was doing great with enterprise users until people refused to give up their iPhones even at work.