... matter of fact it's all dark.

(The moon has an albedo of 12%)

Wait, really? That is surprisingly dark. That's lower than bare terrestrial soil and closer to worn asphalt, according to Wikipedia.

In photography, I've always used a rule of thumb that to expose the Moon properly, aim for daylight exposure. This makes sense to me because the Moon's illuminated by the same sun as us, at the same distance. Wikipedia confirms the impression.[1]

Now, how can that be true, and the Moon still have a lower albedo than much of the stuff on Earth? Is albedo not measuring what I think it is?

[1]: https://en.wikipedia.org/wiki/Exposure_value#Tabulated_expos...