Historically this was very much in the field of AI, which is such a massive field that saying something uses AI is about as useful as saying it uses mathematics. Since the term was first coined it's been constantly misused to refer to much more specific things.
From around when the term was first coined: "artificial intelligence research is concerned with constructing machines (usually programs for general-purpose computers) which exhibit behavior such that, if it were observed in human activity, we would deign to label the behavior 'intelligent.'" [1]
That definition moves the goalposts almost by definition, people only stopped thinking that chess demonstrated intelligence when computers started doing it.
The term artificial intelligence has always been just a buzzword designed to sell whatever it needed to. IMHO, it has no meaningful value outside of a good marketing term. John McCarthy is usually the person who is given credit for coming up with the name and he has admitted in interviews that it was just to get eyeballs for funding.