The home market is interesting, because they do need to address that as well. I'm not sure how many people are switching to macs, and even fewer are switching to Linux, That's not Microsofts problem, not on the large scale.

If you have a PC at home right now, and you're not technically inclined, and Windows is driving you nuts, you're just not getting a new PC again. More and more people are managing without PCs at home, using their phone or a tablet.

To many of us, the idea of your phone as your primary computing device is complete bonkers, but more and more people are choosing that option. Microsoft isn't really giving them a reason to stay, because every time they fired up their laptop Windows updates starts rolling in, taking forever, the UI keeps bugging them about things they don't care about and now there's ads in the start menu. So will Windows attempts to boot, the average person already did the thing they needed to do on their phone.

Windows Home Edition, or whatever it's call now, isn't competing with Linux and Mac, it's competing with Android and iOS, and it's losing.