The enshittifiers don't seem to understand inertia. By the time the enshittification becomes bad enough to do something about it, it's too late.

For that to happen, people have to be pissed off enough that it starts affecting metrics. Then, that needs to be detected, a decision to do something about it has to be made (we are probably somewhere around here), then that decision needs to be implemented step by step by removing all the enshittification... and in the meantime, the reputation as a terminally enshittified product keeps growing.

Even if most of the enshittification is removed, the reputation will stick for a while, just like the product was able to initially keep being successful despite the enshittification.