That is an absolutely awful argument against what I just said. I can tell that you don't care.
Tens of thousands of mini PC and laptop boards ship with multiple M.2 slots. Apple can use both connectors, with the exact same caveats that normal M.2 SSDs have on ordinary filesystems. Apple does not have to enable swap, zram, or other high-wear settings on macOS if they are uncomfortable with the inconsistency of M.2 drives. Now, I'd make the argument that people don't complain about APFS wear on external SSDs, but maybe I'm wrong and macOS does have some fancy bypass saving thousands of TBW/year.
Whatever the case is, "the annoying thing is competitive" was not a justification for the Lightning cable when it reached the gallows. It did not compete, it specifically protected Apple from the competitive pressure of higher-capacity connectors. The same is true of Apple's SSD racket and the decade-old meme of $400 1tb NVMe drives.
I don't buy that argument, "a PC by any other name" is what made intel mac's somewhat uncompetitive when compared to the M-series laptops: which are currently dominating with total vertical integration of the OS and hardware.
Also: All things being equal, the lightening connector was technically superior to USB-C and arrived much earlier.. so it's somewhat on the same path.
USB-C succeeded due to a confluence of;
A) Being a standard people can get behind. (lightning was, of course, much more awkwardly licensed)
B) Lightning never got a sufficient uplift from USB-2.0 performance.
C) The EU eventually killed lightening through regulation.
It was, however, smaller, more durable and (as mentioned) earlier.
I'm totally not against our new USB-C everywhere situation w.r.t. phones, but if anything it reinforces the point: The technically superior thing being too proprietary caused its death (despite being early).