Precisely, they both go hand in hand.
Ukrainian society is also very bottom up, and individual units are empowered to procure what they want, based on price or quality, from online systems that operate like Amazon. No general issue, just customization all the way to soldiers getting to choose from a wide variety of drone models from many manufacturers, and the manufacturers are competing to supply to the needs of individual units:
US military leadership is all about empowering units to solve problems on their own, at least whenever I read their books that's the message I get. Ukraine seems to have taken it even further.