I’d argue that there should be no higher business priority than shipping a product you already sold. If you sold a product and your customer spends their time documenting exactly why and how you sold them something that’s broken, you should make that a high priority. As a natural progression, you’ll start shipping less buggy / better tested products and that’s how you unlock yourself from the obligation you made to your existing customers to do other work.
Not directed at you of course, just the proverbial “you” from the frustration of a purchaser of software.
Careful saying that too loudly, the “ship new features at all costs” gang will come for your head. They don’t approve of things like “quality software” and “making stuff that works past the demo and cursory inspection” or “actual user utility”.