If history is any indication, only demonstrable threat of personal erasure will affect the behavior of people on this scale.
By "erasure," I'm not referring to the death of the involved; I'm referring to the elimination of the individual's social capital.
When the privileged lose their ability to influence others, they tend to get rather distressed.
How would we do that here? Make Zuckerberg divest from FB or Meta as a whole? Would that be possible?
Honestly he was more right with the death part. The only thing these people really fear is death. Anything else is a fine and a fine means nothing when you don't feel it.
I am repeating myself, but prison would be a good deterant