Yeah, and some parts of the article are just bizarre:

> Instead of looking at a memory vector using standard coordinates (i.e., X, Y, Z) that indicate the distance along each axis, PolarQuant converts the vector into polar coordinates using a Cartesian coordinate system. This is comparable to replacing "Go 3 blocks East, 4 blocks North" with "Go 5 blocks total at a 37-degree angle”

Why bother explaining this? Were they targeting the high school and middle school student reader base??