> I think consumers are slightly smarter now that they don't want to be drawn into this kind of addictive toxic content.
The addictive toxic content will go the way of tobacco and explore new markets.
Back in 2010 around 11% of the population of Indonesia was connected to the internet. Currently it's closer to 80% - largely via mobile phones. That's approximately 200mln new users.
Nigeria and Pakistan are going through the same change, just started later.
Since 2016 India alone added more users than the mentioned countries combined.
That's a lot of first generation users. More than the entire western population.
I'm reminded of a video from the 80's/90's where researchers took a TV to the Amazon to see how "live off the land" tribes reacted to high technology. Apparently they stopped doing everything and just wanted to watch TV all day. And that was just regular old TV.
Short form video is a special kind of crack. I see even old people getting hypnotized by it. And even worse, they're terrible at determining if something is AI.
I'm gonna try to remember this comment for the next time someone brings up the boiling frog analogy.
Which is usually back to back with the thought that in bygone times "the human mind used to be cleaner / healthier / smarter and it was slowly destroyed by modern living"
There's not that much difference between our behavior and that of a chicken fixated on the chalk line in front of it.
This. What really happened is that someone figured out what makes people give something their undivided attention and is profiting handsomely off of this finding.
In the 19th century, many authors lamented the frantic, unhealthy pace of modern life.
“The world is too much with us” - W. Wordsworth
The world is too much with us; late and soon, Getting and spending, we lay waste our powers;— Little we see in Nature that is ours; We have given our hearts away, a sordid boon! This Sea that bares her bosom to the moon; The winds that will be howling at all hours, And are up-gathered now like sleeping flowers; For this, for everything, we are out of tune; It moves us not. Great God! I’d rather be A Pagan suckled in a creed outworn; So might I, standing on this pleasant lea, Have glimpses that would make me less forlorn; Have sight of Proteus rising from the sea; Or hear old Triton blow his wreathèd horn.
https://www.poetryfoundation.org/poems/45564/the-world-is-to...
Highly recommend reading Neil Postman's Amusing Ourselves to Death.
in the 80's, he wrote about how shift from print media to TV has caused us to trade critical thinking for a 'numbing' addiction to constant amusement. Little did he know about social media..
https://en.wikipedia.org/wiki/Amusing_Ourselves_to_Death
The hardest part of a 2026 reading of Amusing Ourselves is that nothing within the pages is extraordinary anymore — the book is plainly boring once you know about the internets... definitely groundbreaking, for its time.
Fair point. However, books like these show where society is heading and what values we are promoting as a society.
As an aside, what was really interesting to me was learning that in 1850s white Americans had a 95% literacy rate (highest globally) and were able to easily follow debates between presidential candidates that lasted 3+ hours, and ask relevant questions.
I doubt even the most educated people would be able to do that today. Certainly, I would find it extremely difficult to do so.
>I doubt even the most educated people would be able to do that today.
Certainly this is a valid point.
>able to easily follow debates between presidential candidates that lasted 3+ hours, and ask relevant questions
This is likely one reason for keeping the masses month-to-month (~70% in US, 2024~). I hate to quote this madman, but Father Jones once said (before flavor-aide-ing his entire congregation):
>>~"Keep them poor and tired. If they're poor they won't have time to organize; if they're tired they won't have energy to fight back"~
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>1850s white Americans had a 95% literacy rate (highest globally)
Working in construction these past few decades, some of my favorite co-workers have barely been able to read — yet are brilliant field electricians (that often can read blueprints — but fuck this engineer they'll proudly mumble, often ["what the hell was he thinking, here?! wuz he thinkin'?!"]).
fuck this guy . laughter
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I fully support returning to a time when countries had smaller populations and embraced technologies in running themselves, their more-isolated population's needs.
As an older millenial american, I fully support the breakdown of USA into smaller territories (too large to reasonably rule, IMHO).
> I doubt even the most educated people would be able to do that today. Certainly, I would find it extremely difficult to do so.
Given what I’ve seen out of presidential debates recently, there doesn’t seem to be much point.
Nowadays it seems to mostly be a bunch of dementia patients trying to play some sort of dick measuring competition like some stupid 20 y/o over enthusiastic frat boys.
>some sort of dick measuring competition like some stupid 20 y/o over enthusiastic frat boys.
From my privileged perspective (as brother to a state-level politician, up for re-election this year) this isn't too far from his truth. I love him in the brotherly-required manner — but do not understand his ivory towered viewpoints. I've only ever seen him humbled, twice: after crashing his first motorcycle; getting arrested with him in 2003, no mercy to those officers.
All my brothers are very successful — making me blacksheep (along with a mentally-deficient step-brother == "doesn't count") — they'll often pull the "I grew up poor" punchline... my retort is that I'm the only one that got poorer. Through fault of my own, admittedly.
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None have outside "real world" perspective, having spent their entire lives in the educational _e_-daycares which can extend up to entire bayarea tech campus cafeteriæ. Surprising, moron-bro actually "served" 2003-2006, and even with a seventy-something IQ still knows a few things that 130+ IQ-bro-bros DON'T.
Definitely I'm proud of my brothers, but none of them are in the 70% of household that live month-to-month... while I've spent decades of adultlife struggling (willingly) so.
//rant//freeTherapy//thanks
And boy, were they right.
Can anyone come up with a citation for this?
Not to say it's a hallucination, but, to modern standards, if this were publicly funded research, it seems like it would have been a gross violation of ethics or other non-technical criteria. Interested to see how people think of it in later years, e.g., now.
It's a particularly misleading anecdote.
In a sufficiently isolated population, you get the same effect from a sound-making greeting card, or a battery powered light and/or sound toy from a carnival.
And for what it's worth, tomorrow they don't miss whatever “indistinguishable from magic” thing, so no harm done.
// grew up near such areas
On TV, content changes all the time. It is "always new". In your examples, content is the same over and over. They would not be fascinating for too long because the novelty would wear off. Very different.
I was responding to the "violation of ethics". Both are novel or fascinating for a bit, no harm no foul.
And to be clear, same effect from a Kodak slide projector and carousel, just one carousel, endlessly fascinating. Anything is. A carved stick toy is. If you let them have the carnival gizmo, they'll wear it out. If you take it back, they happily go back to their toy made out of a stick.
If anything, a defining characteristic is a lack of boredom, that novelty doesn't wear off from things westerners might find quickly dull. At the same time, sameness and change are taken in stride, along with a disregard for aggregate time in general, neither planning ahead nor regard for "spending" it. Everything is in the moment.
> On TV, content changes all the time. It is "always new".
Personally I think this also is what makes reddit so addictive as well. I want to read all the threads on the subreddits I enjoy... which is impossible, because there's always new interesting posts.
Probably this https://anthrosource.onlinelibrary.wiley.com/doi/10.1525/var...
I got rid of Instagram for 3 years, redownloaded and spent maybe 2 hours watching reels of Italian American family humor. It felt like a trance. I’ve since redeleted the app.
But yeah, scrolling short form is crack
Thats also the case today:
There was a report lately that smartphones brought to young natives in rural areas of Amazon/etc., completely stopped learning the skills that helped the tribes to survive (hunting etc.)
I find it a bit amazing that we're all still able to work somehow, when surrounding with all those distractions.
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