>If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.
Where can I get this data?
>If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.
Where can I get this data?
Hm, turns out they removed these last year:
https://variety.com/2025/digital/news/youtube-trending-page-...
Bummer. It used to be at:
https://www.youtube.com/feed/trending
So last year, these were the top videos:
https://web.archive.org/web/20250324155132/https://www.youtu...
There's this, but it's nowhere near as good as seeing the actual videos:
https://trends.google.com/trends/explore?gprop=youtube
A theme I have noticed in content oriented towards young children is a very heavy use of probably unlicensed depictions of famous characters from popular franchises. Is Nintendo collecting a royalty from “it’s raining tacos“? Probably not.
Top videos are Mr Beast and other youtube personalities.
Only because they promote it. The default experience for a new user on Youtube is to show you content from creators with 5M+ subscribers. It’s a positive feedback loop.
I find all of it lame and cringe, so I downvote all of that. However stuff still sneaks by…