I just can’t imagine anyone really bothering to switch, tbh. Even for a less enshittified product. For a better product, sure. Like if Google hadn’t rolled out Gemini in Search, ChatGPT would’ve crushed them. But not because of lack of ads in ChatGPT, because it was a better search product.
Google Search doesn’t have a network effect right? And people still tolerate their ads… they have 90% marketshare.
People still tolerate Netflix and Hulu ads right?
I think the only people that really care about enshittificafion are a few HN commenters and not broadly represented in the population.
Even at my company, our testing shows no drop in usage as we roll out ads.
> Google Search doesn’t have a network effect right?
In this specific case it does :-
1. People go to google because it is more likely to have the result they are looking for[1],
2. So, people can't search elsewhere, because the network of sites are on google and they lose that if they switch.
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[1] Well, until recently, anyway. Still, sites prioritise and optimise for Google search ranking above all other indexes.