It juices their "engagement" metrics, which is the drug of choice for investors, right up there with net promoter scores.

We’ll see how this plays out. It’s a turbocharged version of enshittification, at a time when other models are showing stronger growth in B2B and other valuable markets.

I canceled my ChatGPT subscription and jumped to Claude, not for silly political theater, but just because the product was better for professional use. Looking at data from Ramp and others, I’m not alone.