didn't they rename the company to Meta because of their investment in Metaverse.... what will the company rename itself to next?

I think they actually renamed to avoid anti-trust by attempting to shift the company's identity away from social media monopoly. If you're perceived as pointless and weird (and actually are), it's much better than being perceived as a monopoly which is the target of bipartisan effort to be dismantled.

I think they took a boutique idea that had no legs and leaned into it because it also happened to be complementary to a strategy to escape the anti-trust heat.

They won't rename themselves again. They're um, "beyond" that.

If they wanted to broaden their brand association beyond the legacy product they should have dropped “book” to become Face. A bit of a stranger name than Meta I guess but it’s more historically explainable and doesn’t tie it to any specific new product that could fail.

Face would be an absolutely awful name. Though, interestingly, that's what people in (at least some) Latin American countries (inexplicably) call Facebook.

Why would Face be an awful name? To me it feels similar to “Apple”, which might also sound like a stupid name for a computer company if it wasn’t established already.

On to the next hype ...

AI generated content and chat bots.

Next a rename to SlopBook ...