Sidenote: unlike in Tagalog, Kita means “day-care facility for children” in German, so names like Kita Capture and Kita Credit Agent could carry unintended connotations.
Sidenote: unlike in Tagalog, Kita means “day-care facility for children” in German, so names like Kita Capture and Kita Credit Agent could carry unintended connotations.
In Croatian, Bosnian and Serbian, kita is a derogatory word...
Luckily Germany is not an emerging market :)
Since when did Germany victimize itself into emerging market category?
I would be even more worried by the fact that it resembles Keeta, a delivery brand owned by Meituan, which actually operates in a bunch of large emerging markets.
Germany (~5% of SMEs underfunded [0]) isn’t underbanked; it’s just bureaucratically annoying; so more of an UX problem (which Kita helps address) with a somewhat similar outcome.
The US ("63M underbanked businesses") are already targeted: "Automate document review for business loan applications so you can fund more enterprises without scaling your back office." https://www.usekita.com/united-states
[0] https://www.eib.org/files/publications/20230340_econ_eibis_2...