I'm reminded of a video essay I watched about AI once, which took a side tangent into surveillance capitalism:

"Google's data harvesting operation became a load bearing piece of the Internet before the public understood digital privacy. And now we can't get rid of it."

The public has been conditioned to expect web services free at point of use. Legitimately it's hard to monetize things like YouTube without ads, and I get that. But turning our entire ecosystem of tech into a massive surveillance mini-state seems like an astonishingly shitty idea compared to just... finding a way to do advertising that DOESN'T involve 30 shadowy ad companies knowing your resting blood pressure. My otherwise creative and amazing industry seems utterly unwilling to confront this.

Edit: Like, I don't know, am I crazy for thinking that simply because we can target ads this granularity, that it simply must be that? I get that the ad-tech companies do not want to go back to blind-firing ads into the digital ether on the hope that they'll be seen, but that's also plus or minus the entirety of the history of advertising as an industry, with the last 20 or so years being a weird blip where you could show your add to INCREDIBLY specific demographics. And I wouldn't give a shit except the tech permitting those functions seems to be socially corrosive and is requiring even further erosion of already pretty porous user privacy to keep being legally tenable.