> I once watched a team spend six weeks building a feature based on a Slack message from a sales rep who paraphrased what a prospect maybe said on a call. Six weeks. The prospect didn't even end up buying. The feature got used by eleven people, and nine of them were internal QA. That's not a delivery problem. That's an "oh fuck, what are we even doing" problem.

I have very much upset a CEO before by bursting his bubble with the fact that how fast you work is so much less important than what you are working on.

Doing the wrong thing quickly has no value. Doing the right thing slowly makes you a 99th percentile contributor.