If everyone could control their weight via simply willing themselves to have more self-control, then nobody would be fat.
Self-control is, ironically, not usually within one’s self control.
Most people don’t contemplate very deeply about the gap between their will and their behavior. I’m extremely focused on self-determination and it’s absolutely astounding (and irritating) to me how little control I have over my actions relative to the control that circumstances have over me.
Your attitude about the matter is common, and seems like plain old common sense. It’s also dead wrong.
> Self-control is, ironically, not usually within one’s self control.
Problem solved. Next!
Companies make a fortune from creating that lack of “self control”
No, they didn’t create it. They created the circumstances where it causes certain types of purchasing and consumption behaviors. The lack of self control was always there, just waiting for those circumstances to bring out the effects of the lack of self control.
Most people vastly overestimate how much they are actually in charge of their life.