GDPR cookie banners, GTM Bloat, Z-index warfare, and bloated SPAs etc created the perfect storm where ChatGPT is a better interface for most internet users. If I hit a web page I shouldn’t have to click through a labyrinth of junk to read the content. Even with the LLM hallucinating it is a better experience. Text in and text out. Like the internet was originally.

We put up with the nonsense because we had to. But the irony is content creators are actively driving their audience away.