I don't think it was ever the moment, even though there has always been a market for plant-based foods, the company assumed that market was far larger than it ever was or will be.

100% of all people alive right now eat plant based food every day.

So true. All protein on the planet, was made from sunlight and photosynthesis. You can eat the animal that ate the plants, but then you lose out on tons of micronutrients and fiber.

Aren't some amino acids synthesized in animals?

None that we need and can't get directly from plants.

Ok but I am wondering about the truth of:

> All protein on the planet, was made from sunlight and photosynthesis

Ah, yeah, some amino acids are synthesised in animals. We synthesise a handful of them ourselves. But there are still a bunch that we can't synthesise and need to get from our diet. I think that goes for all animals. Since you need a complete supply of all amino acids to make protein then plants provide the essential link in the chain so you could say it all comes from photosynthesis ultimately.

The market is clearly differentiated by animal tissue, specific ones in fact.

It would seem the company, and the market disagrees with you

What did you eat today?