Big sites don't have the same concerns as individual end users, in this case specifically about centralized servers surveilling DNS queries.
DNSSEC zone signing lets one resolve records without having to directly go through trusted (ie centralizing) nameservers. (If you run your own recursive resolver this just changes the set of trusted servers to the zones' servers).
I've made this argument in the context of your poo-pooing DNSSEC before, and I don't expect you to be receptive to it this time. Rather I just really wish I could get around to writing code to demonstrate what I mean.